Sandrine Desbarbieux-Lloyd is a senior Digital expert, with over 25 years international experience leading organisations in the implementation of strategic change as well as marketing and digital transformation. She was formerly UK Group Director at Meta (Facebook) where she oversaw large UK or EMEA/global clients, driving growth in all social media apps, messaging, AI products, video products and new technologies such as AR, VR and the Metaverse.
Before her role at Meta, she was previously European Vice President of Digital at Samsung, where she was leading a multi-billion pound sales and marketing business across 34 countries, and where she created the centre of excellence for machine learning applications in Marketing. Previously, Sandrine also held a number of senior e-Commerce, Digital Marketing and general Marketing roles for large brands including Avis Budget, BT, Lacoste, AXA, BAA, E.ON and Bupa.
